Green Energy challenged us to grow their customer base fivefold within 5 years, in a category dominated by the Big Six. As a smaller player, our strategy was to make it cool to be a customer, through a playful attitude backed up by competitive pricing. Being powered by pig poo helps, too.
Hand to Type is a stunning compilation of hand-made and digital scripts that showcases the beauty of handwritten letterforms. The book features work by some of today’s most successful and original calligraphers and lettering artists. In addition to fonts and lettering using the Latin alphabet, it introduces artists who explore Cyrillic, Arabic, and Greek scripts.
The book’s rich visual examples are complemented by in-depth interviews with outstanding calligraphers and type designers conducted by editor Jan Middendorp. Hand to Type also offers a revealing glimpse into processes by which hand-made letters may be turned into digital files. Prominent guest authors introduce the workings of scripts with which many readers may be less familiar—from Arabic and Indian writing systems to the amazing scripts found in pre-war German schoolbooks and on Amsterdam pub windows.
You can buy this book here:
Sylvain Toulouse | http://sylvaintoulouse.com
"A designer’s identity needs to look different. I used the distinct frames of my glasses as both icon and logo to evoke myself. New branding stationery starts with radical splinter-free wooden business cards. Add to this several choices of colors and papers… the result is a harmony that reflects my individuality."
Sylvain Toulouse is a passionate designer who has gained international recognition for his designs and logos. Now making Montreal his home, he has worked previously at leading design studios and ad agencies in Ottawa. Sylvain’s extensive skills have also enabled him to act as art director for several design and advertising projects.